Estée Lauder brand profile in the UK 2022
How high is the brand awareness of Estée Lauder in the UK?
When it comes to cosmetics and make-up users, brand awareness of Estée Lauder is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Estée Lauder in the UK?
In total, 27% of UK cosmetics and make-up users say they like Estée Lauder. However, in actuality, among the 86% of UK respondents who know Estée Lauder, 31% of people like the brand.
What is the usage share of Estée Lauder in the UK?
All in all, 20% of cosmetics and make-up users in the UK use Estée Lauder. That means, of the 86% who know the brand, 23% use them.
How loyal are the users of Estée Lauder?
Around 15% of cosmetics and make-up users in the UK say they are likely to use Estée Lauder again. Set in relation to the 20% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Estée Lauder in the UK?
In September 2022, about 21% of UK cosmetics and make-up users had heard about Estée Lauder in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Estée Lauder in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Estée Lauder is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Estée Lauder in the UK?
In total, 27% of UK cosmetics and make-up users say they like Estée Lauder. However, in actuality, among the 86% of UK respondents who know Estée Lauder, 31% of people like the brand.
What is the usage share of Estée Lauder in the UK?
All in all, 20% of cosmetics and make-up users in the UK use Estée Lauder. That means, of the 86% who know the brand, 23% use them.
How loyal are the users of Estée Lauder?
Around 15% of cosmetics and make-up users in the UK say they are likely to use Estée Lauder again. Set in relation to the 20% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Estée Lauder in the UK?
In September 2022, about 21% of UK cosmetics and make-up users had heard about Estée Lauder in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Estée Lauder in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
