Rimmel London brand profile in the UK 2022
How high is the brand awareness of Rimmel London in the UK?
When it comes to cosmetics and make-up users, brand awareness of Rimmel London is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rimmel London in the UK?
In total, 33% of UK cosmetics and make-up users say they like Rimmel London. However, in actuality, among the 87% of UK respondents who know Rimmel London, 38% of people like the brand.
What is the usage share of Rimmel London in the UK?
All in all, 31% of cosmetics and make-up users in the UK use Rimmel London. That means, of the 87% who know the brand, 36% use them.
How loyal are the users of Rimmel London?
Around 26% of cosmetics and make-up users in the UK say they are likely to use Rimmel London again. Set in relation to the 31% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Rimmel London in the UK?
In September 2022, about 18% of UK cosmetics and make-up users had heard about Rimmel London in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Rimmel London in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Rimmel London is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rimmel London in the UK?
In total, 33% of UK cosmetics and make-up users say they like Rimmel London. However, in actuality, among the 87% of UK respondents who know Rimmel London, 38% of people like the brand.
What is the usage share of Rimmel London in the UK?
All in all, 31% of cosmetics and make-up users in the UK use Rimmel London. That means, of the 87% who know the brand, 36% use them.
How loyal are the users of Rimmel London?
Around 26% of cosmetics and make-up users in the UK say they are likely to use Rimmel London again. Set in relation to the 31% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Rimmel London in the UK?
In September 2022, about 18% of UK cosmetics and make-up users had heard about Rimmel London in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Rimmel London in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
