Shiseido Men brand profile in Germany 2022
When it comes to male cosmetics users, brand awareness of Shiseido Men is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Shiseido Men in Germany?
In total, 5% of German male cosmetics users say they like Shiseido Men. However, in actuality, among the 33% of German respondents who know Shiseido Men, 15% of people like the brand.
What is the usage share of Shiseido Men in Germany?
All in all, 3% of male cosmetics users in Germany use Shiseido Men. That means, of the 33% who know the brand, 9% use them.
How loyal are the users of Shiseido Men?
Around 3% of male cosmetics users in Germany say they are likely to use Shiseido Men again. Set in relation to the 3% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Shiseido Men in Germany?
In September 2022, about 2% of German male cosmetics users had heard about Shiseido Men in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Shiseido Men in Germany.
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