Lancôme MEN brand profile in Germany 2022
How high is the brand awareness of Lancôme MEN in Germany?
When it comes to male cosmetics users, brand awareness of Lancôme MEN is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lancôme MEN in Germany?
In total, 12% of German male cosmetics users say they like Lancôme MEN. However, in actuality, among the 57% of German respondents who know Lancôme MEN, 21% of people like the brand.
What is the usage share of Lancôme MEN in Germany?
All in all, 9% of male cosmetics users in Germany use Lancôme MEN. That means, of the 57% who know the brand, 16% use them.
How loyal are the users of Lancôme MEN?
Around 6% of male cosmetics users in Germany say they are likely to use Lancôme MEN again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Lancôme MEN in Germany?
In September 2022, about 7% of German male cosmetics users had heard about Lancôme MEN in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Lancôme MEN in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Lancôme MEN is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lancôme MEN in Germany?
In total, 12% of German male cosmetics users say they like Lancôme MEN. However, in actuality, among the 57% of German respondents who know Lancôme MEN, 21% of people like the brand.
What is the usage share of Lancôme MEN in Germany?
All in all, 9% of male cosmetics users in Germany use Lancôme MEN. That means, of the 57% who know the brand, 16% use them.
How loyal are the users of Lancôme MEN?
Around 6% of male cosmetics users in Germany say they are likely to use Lancôme MEN again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Lancôme MEN in Germany?
In September 2022, about 7% of German male cosmetics users had heard about Lancôme MEN in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Lancôme MEN in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
