Kiehl’s brand profile in Germany 2022
How high is the brand awareness of Kiehl’s in Germany?
When it comes to male cosmetics users, brand awareness of Kiehl’s is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kiehl’s in Germany?
In total, 5% of German male cosmetics users say they like Kiehl’s. However, in actuality, among the 26% of German respondents who know Kiehl’s, 19% of people like the brand.
What is the usage share of Kiehl’s in Germany?
All in all, 3% of male cosmetics users in Germany use Kiehl’s. That means, of the 26% who know the brand, 12% use them.
How loyal are the users of Kiehl’s?
Around 2% of male cosmetics users in Germany say they are likely to use Kiehl’s again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Kiehl’s in Germany?
In September 2022, about 3% of German male cosmetics users had heard about Kiehl’s in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Kiehl’s in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Kiehl’s is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kiehl’s in Germany?
In total, 5% of German male cosmetics users say they like Kiehl’s. However, in actuality, among the 26% of German respondents who know Kiehl’s, 19% of people like the brand.
What is the usage share of Kiehl’s in Germany?
All in all, 3% of male cosmetics users in Germany use Kiehl’s. That means, of the 26% who know the brand, 12% use them.
How loyal are the users of Kiehl’s?
Around 2% of male cosmetics users in Germany say they are likely to use Kiehl’s again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Kiehl’s in Germany?
In September 2022, about 3% of German male cosmetics users had heard about Kiehl’s in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Kiehl’s in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
