Urban Decay brand profile in the UK 2022
How high is the brand awareness of Urban Decay in the UK?
When it comes to cosmetics and make-up users, brand awareness of Urban Decay is at 60% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urban Decay in the UK?
In total, 15% of UK cosmetics and make-up users say they like Urban Decay. However, in actuality, among the 60% of UK respondents who know Urban Decay, 25% of people like the brand.
What is the usage share of Urban Decay in the UK?
All in all, 11% of cosmetics and make-up users in the UK use Urban Decay. That means, of the 60% who know the brand, 18% use them.
How loyal are the users of Urban Decay?
Around 9% of cosmetics and make-up users in the UK say they are likely to use Urban Decay again. Set in relation to the 11% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Urban Decay in the UK?
In September 2022, about 3% of UK cosmetics and make-up users had heard about Urban Decay in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Urban Decay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Urban Decay is at 60% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urban Decay in the UK?
In total, 15% of UK cosmetics and make-up users say they like Urban Decay. However, in actuality, among the 60% of UK respondents who know Urban Decay, 25% of people like the brand.
What is the usage share of Urban Decay in the UK?
All in all, 11% of cosmetics and make-up users in the UK use Urban Decay. That means, of the 60% who know the brand, 18% use them.
How loyal are the users of Urban Decay?
Around 9% of cosmetics and make-up users in the UK say they are likely to use Urban Decay again. Set in relation to the 11% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Urban Decay in the UK?
In September 2022, about 3% of UK cosmetics and make-up users had heard about Urban Decay in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Urban Decay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
