CeraVe brand profile in Germany 2022
How high is the brand awareness of CeraVe in Germany?
When it comes to male cosmetics users, brand awareness of CeraVe is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CeraVe in Germany?
In total, 7% of German male cosmetics users say they like CeraVe. However, in actuality, among the 31% of German respondents who know CeraVe, 23% of people like the brand.
What is the usage share of CeraVe in Germany?
All in all, 6% of male cosmetics users in Germany use CeraVe. That means, of the 31% who know the brand, 19% use them.
How loyal are the users of CeraVe?
Around 5% of male cosmetics users in Germany say they are likely to use CeraVe again. Set in relation to the 6% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around CeraVe in Germany?
In September 2022, about 7% of German male cosmetics users had heard about CeraVe in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around CeraVe in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of CeraVe is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CeraVe in Germany?
In total, 7% of German male cosmetics users say they like CeraVe. However, in actuality, among the 31% of German respondents who know CeraVe, 23% of people like the brand.
What is the usage share of CeraVe in Germany?
All in all, 6% of male cosmetics users in Germany use CeraVe. That means, of the 31% who know the brand, 19% use them.
How loyal are the users of CeraVe?
Around 5% of male cosmetics users in Germany say they are likely to use CeraVe again. Set in relation to the 6% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around CeraVe in Germany?
In September 2022, about 7% of German male cosmetics users had heard about CeraVe in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around CeraVe in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
