Charlotte Tilbury brand profile in the UK 2022
How high is the brand awareness of Charlotte Tilbury in the UK?
When it comes to cosmetics and make-up users, brand awareness of Charlotte Tilbury is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Charlotte Tilbury in the UK?
In total, 26% of UK cosmetics and make-up users say they like Charlotte Tilbury. However, in actuality, among the 71% of UK respondents who know Charlotte Tilbury, 37% of people like the brand.
What is the usage share of Charlotte Tilbury in the UK?
All in all, 20% of cosmetics and make-up users in the UK use Charlotte Tilbury. That means, of the 71% who know the brand, 28% use them.
How loyal are the users of Charlotte Tilbury?
Around 15% of cosmetics and make-up users in the UK say they are likely to use Charlotte Tilbury again. Set in relation to the 20% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Charlotte Tilbury in the UK?
In September 2022, about 27% of UK cosmetics and make-up users had heard about Charlotte Tilbury in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Charlotte Tilbury in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Charlotte Tilbury is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Charlotte Tilbury in the UK?
In total, 26% of UK cosmetics and make-up users say they like Charlotte Tilbury. However, in actuality, among the 71% of UK respondents who know Charlotte Tilbury, 37% of people like the brand.
What is the usage share of Charlotte Tilbury in the UK?
All in all, 20% of cosmetics and make-up users in the UK use Charlotte Tilbury. That means, of the 71% who know the brand, 28% use them.
How loyal are the users of Charlotte Tilbury?
Around 15% of cosmetics and make-up users in the UK say they are likely to use Charlotte Tilbury again. Set in relation to the 20% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Charlotte Tilbury in the UK?
In September 2022, about 27% of UK cosmetics and make-up users had heard about Charlotte Tilbury in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Charlotte Tilbury in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
