delilah brand profile in the UK 2022
How high is the brand awareness of delilah in the UK?
When it comes to cosmetics and make-up users, brand awareness of delilah is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is delilah in the UK?
In total, 6% of UK cosmetics and make-up users say they like delilah. However, in actuality, among the 24% of UK respondents who know delilah, 25% of people like the brand.
What is the usage share of delilah in the UK?
All in all, 5% of cosmetics and make-up users in the UK use delilah. That means, of the 24% who know the brand, 21% use them.
How loyal are the users of delilah?
Around 3% of cosmetics and make-up users in the UK say they are likely to use delilah again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around delilah in the UK?
In September 2022, about 5% of UK cosmetics and make-up users had heard about delilah in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around delilah in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of delilah is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is delilah in the UK?
In total, 6% of UK cosmetics and make-up users say they like delilah. However, in actuality, among the 24% of UK respondents who know delilah, 25% of people like the brand.
What is the usage share of delilah in the UK?
All in all, 5% of cosmetics and make-up users in the UK use delilah. That means, of the 24% who know the brand, 21% use them.
How loyal are the users of delilah?
Around 3% of cosmetics and make-up users in the UK say they are likely to use delilah again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around delilah in the UK?
In September 2022, about 5% of UK cosmetics and make-up users had heard about delilah in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around delilah in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
