Garnier MEN brand profile in Germany 2022
How high is the brand awareness of Garnier MEN in Germany?
When it comes to male cosmetics users, brand awareness of Garnier MEN is at 84% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garnier MEN in Germany?
In total, 26% of German male cosmetics users say they like Garnier MEN. However, in actuality, among the 84% of German respondents who know Garnier MEN, 31% of people like the brand.
What is the usage share of Garnier MEN in Germany?
All in all, 19% of male cosmetics users in Germany use Garnier MEN. That means, of the 84% who know the brand, 23% use them.
How loyal are the users of Garnier MEN?
Around 12% of male cosmetics users in Germany say they are likely to use Garnier MEN again. Set in relation to the 19% usage share of the brand, this means that 63% of their users show loyalty to the brand.
What's the buzz around Garnier MEN in Germany?
In September 2022, about 19% of German male cosmetics users had heard about Garnier MEN in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Garnier MEN in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Garnier MEN is at 84% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garnier MEN in Germany?
In total, 26% of German male cosmetics users say they like Garnier MEN. However, in actuality, among the 84% of German respondents who know Garnier MEN, 31% of people like the brand.
What is the usage share of Garnier MEN in Germany?
All in all, 19% of male cosmetics users in Germany use Garnier MEN. That means, of the 84% who know the brand, 23% use them.
How loyal are the users of Garnier MEN?
Around 12% of male cosmetics users in Germany say they are likely to use Garnier MEN again. Set in relation to the 19% usage share of the brand, this means that 63% of their users show loyalty to the brand.
What's the buzz around Garnier MEN in Germany?
In September 2022, about 19% of German male cosmetics users had heard about Garnier MEN in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Garnier MEN in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
