ClarinsMen brand profile in Germany 2022
How high is the brand awareness of ClarinsMen in Germany?
When it comes to male cosmetics users, brand awareness of ClarinsMen is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ClarinsMen in Germany?
In total, 6% of German male cosmetics users say they like ClarinsMen. However, in actuality, among the 24% of German respondents who know ClarinsMen, 25% of people like the brand.
What is the usage share of ClarinsMen in Germany?
All in all, 5% of male cosmetics users in Germany use ClarinsMen. That means, of the 24% who know the brand, 21% use them.
How loyal are the users of ClarinsMen?
Around 3% of male cosmetics users in Germany say they are likely to use ClarinsMen again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around ClarinsMen in Germany?
In September 2022, about 4% of German male cosmetics users had heard about ClarinsMen in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around ClarinsMen in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of ClarinsMen is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ClarinsMen in Germany?
In total, 6% of German male cosmetics users say they like ClarinsMen. However, in actuality, among the 24% of German respondents who know ClarinsMen, 25% of people like the brand.
What is the usage share of ClarinsMen in Germany?
All in all, 5% of male cosmetics users in Germany use ClarinsMen. That means, of the 24% who know the brand, 21% use them.
How loyal are the users of ClarinsMen?
Around 3% of male cosmetics users in Germany say they are likely to use ClarinsMen again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around ClarinsMen in Germany?
In September 2022, about 4% of German male cosmetics users had heard about ClarinsMen in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around ClarinsMen in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
