Revlon brand profile in the UK 2023
How high is the brand awareness of Revlon in the UK?
When it comes to cosmetics and make-up users, brand awareness of Revlon is at 90 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Revlon in the UK?
In total, 23 percent of UK cosmetics and make-up users say they like Revlon. However, in actuality, among the 90 percent of UK respondents who know Revlon, 26 percent of people like the brand.
What is the usage share of Revlon in the UK?
All in all, 17 percent of cosmetics and make-up users in the UK use Revlon. That means, of the 90 percent who know the brand, 19 percent use them.
How loyal are the users of Revlon?
Around 12 percent of cosmetics and make-up users in the UK say they are likely to use Revlon again. Set in relation to the 17 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around Revlon in the UK?
In September 2023, about 11 percent of UK cosmetics and make-up users had heard about Revlon in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Revlon in the UK.
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