Brickell brand profile in Germany 2022
How high is the brand awareness of Brickell in Germany?
When it comes to male cosmetics users, brand awareness of Brickell is at 18% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Brickell in Germany?
In total, 4% of German male cosmetics users say they like Brickell. However, in actuality, among the 18% of German respondents who know Brickell, 22% of people like the brand.
What is the usage share of Brickell in Germany?
All in all, 4% of male cosmetics users in Germany use Brickell. That means, of the 18% who know the brand, 22% use them.
How loyal are the users of Brickell?
Around 2% of male cosmetics users in Germany say they are likely to use Brickell again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Brickell in Germany?
In September 2022, about 3% of German male cosmetics users had heard about Brickell in the media, on social media, or in advertising over the past three months. Of the 18% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Brickell in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Brickell is at 18% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Brickell in Germany?
In total, 4% of German male cosmetics users say they like Brickell. However, in actuality, among the 18% of German respondents who know Brickell, 22% of people like the brand.
What is the usage share of Brickell in Germany?
All in all, 4% of male cosmetics users in Germany use Brickell. That means, of the 18% who know the brand, 22% use them.
How loyal are the users of Brickell?
Around 2% of male cosmetics users in Germany say they are likely to use Brickell again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Brickell in Germany?
In September 2022, about 3% of German male cosmetics users had heard about Brickell in the media, on social media, or in advertising over the past three months. Of the 18% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Brickell in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
