Biotherm Homme brand profile in Germany 2022
How high is the brand awareness of Biotherm Homme in Germany?
When it comes to male cosmetics users, brand awareness of Biotherm Homme is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biotherm Homme in Germany?
In total, 10% of German male cosmetics users say they like Biotherm Homme. However, in actuality, among the 43% of German respondents who know Biotherm Homme, 23% of people like the brand.
What is the usage share of Biotherm Homme in Germany?
All in all, 7% of male cosmetics users in Germany use Biotherm Homme. That means, of the 43% who know the brand, 16% use them.
How loyal are the users of Biotherm Homme?
Around 4% of male cosmetics users in Germany say they are likely to use Biotherm Homme again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around Biotherm Homme in Germany?
In September 2022, about 7% of German male cosmetics users had heard about Biotherm Homme in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Biotherm Homme in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Biotherm Homme is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biotherm Homme in Germany?
In total, 10% of German male cosmetics users say they like Biotherm Homme. However, in actuality, among the 43% of German respondents who know Biotherm Homme, 23% of people like the brand.
What is the usage share of Biotherm Homme in Germany?
All in all, 7% of male cosmetics users in Germany use Biotherm Homme. That means, of the 43% who know the brand, 16% use them.
How loyal are the users of Biotherm Homme?
Around 4% of male cosmetics users in Germany say they are likely to use Biotherm Homme again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around Biotherm Homme in Germany?
In September 2022, about 7% of German male cosmetics users had heard about Biotherm Homme in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Biotherm Homme in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
