Syoss brand profile in Germany 2022
How high is the brand awareness of Syoss in Germany?
When it comes to hair care users, brand awareness of Syoss is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Syoss in Germany?
In total, 26% of German hair care users say they like Syoss. However, in actuality, among the 78% of German respondents who know Syoss, 33% of people like the brand.
What is the usage share of Syoss in Germany?
All in all, 19% of hair care users in Germany use Syoss. That means, of the 78% who know the brand, 24% use them.
How loyal are the users of Syoss?
Around 16% of hair care users in Germany say they are likely to use Syoss again. Set in relation to the 19% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Syoss in Germany?
In September 2022, about 15% of German hair care users had heard about Syoss in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Syoss in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Syoss is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Syoss in Germany?
In total, 26% of German hair care users say they like Syoss. However, in actuality, among the 78% of German respondents who know Syoss, 33% of people like the brand.
What is the usage share of Syoss in Germany?
All in all, 19% of hair care users in Germany use Syoss. That means, of the 78% who know the brand, 24% use them.
How loyal are the users of Syoss?
Around 16% of hair care users in Germany say they are likely to use Syoss again. Set in relation to the 19% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Syoss in Germany?
In September 2022, about 15% of German hair care users had heard about Syoss in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Syoss in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
