Balea Men brand profile in Germany 2022
How high is the brand awareness of Balea Men in Germany?
When it comes to male cosmetics users, brand awareness of Balea Men is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balea Men in Germany?
In total, 44% of German male cosmetics users say they like Balea Men. However, in actuality, among the 89% of German respondents who know Balea Men, 49% of people like the brand.
What is the usage share of Balea Men in Germany?
All in all, 38% of male cosmetics users in Germany use Balea Men. That means, of the 89% who know the brand, 43% use them.
How loyal are the users of Balea Men?
Around 30% of male cosmetics users in Germany say they are likely to use Balea Men again. Set in relation to the 38% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Balea Men in Germany?
In September 2022, about 21% of German male cosmetics users had heard about Balea Men in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Balea Men in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Balea Men is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balea Men in Germany?
In total, 44% of German male cosmetics users say they like Balea Men. However, in actuality, among the 89% of German respondents who know Balea Men, 49% of people like the brand.
What is the usage share of Balea Men in Germany?
All in all, 38% of male cosmetics users in Germany use Balea Men. That means, of the 89% who know the brand, 43% use them.
How loyal are the users of Balea Men?
Around 30% of male cosmetics users in Germany say they are likely to use Balea Men again. Set in relation to the 38% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Balea Men in Germany?
In September 2022, about 21% of German male cosmetics users had heard about Balea Men in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Balea Men in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
