Olaplex brand profile in Germany 2022
How high is the brand awareness of Olaplex in Germany?
When it comes to hair care users, brand awareness of Olaplex is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olaplex in Germany?
In total, 6% of German hair care users say they like Olaplex. However, in actuality, among the 31% of German respondents who know Olaplex, 19% of people like the brand.
What is the usage share of Olaplex in Germany?
All in all, 5% of hair care users in Germany use Olaplex. That means, of the 31% who know the brand, 16% use them.
How loyal are the users of Olaplex?
Around 3% of hair care users in Germany say they are likely to use Olaplex again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Olaplex in Germany?
In September 2022, about 4% of German hair care users had heard about Olaplex in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Olaplex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Olaplex is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olaplex in Germany?
In total, 6% of German hair care users say they like Olaplex. However, in actuality, among the 31% of German respondents who know Olaplex, 19% of people like the brand.
What is the usage share of Olaplex in Germany?
All in all, 5% of hair care users in Germany use Olaplex. That means, of the 31% who know the brand, 16% use them.
How loyal are the users of Olaplex?
Around 3% of hair care users in Germany say they are likely to use Olaplex again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Olaplex in Germany?
In September 2022, about 4% of German hair care users had heard about Olaplex in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Olaplex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
