Redken brand profile in Germany 2022
How high is the brand awareness of Redken in Germany?
When it comes to hair care users, brand awareness of Redken is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Redken in Germany?
In total, 5% of German hair care users say they like Redken. However, in actuality, among the 29% of German respondents who know Redken, 17% of people like the brand.
What is the usage share of Redken in Germany?
All in all, 4% of hair care users in Germany use Redken. That means, of the 29% who know the brand, 14% use them.
How loyal are the users of Redken?
Around 3% of hair care users in Germany say they are likely to use Redken again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Redken in Germany?
In September 2022, about 2% of German hair care users had heard about Redken in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Redken in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Redken is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Redken in Germany?
In total, 5% of German hair care users say they like Redken. However, in actuality, among the 29% of German respondents who know Redken, 17% of people like the brand.
What is the usage share of Redken in Germany?
All in all, 4% of hair care users in Germany use Redken. That means, of the 29% who know the brand, 14% use them.
How loyal are the users of Redken?
Around 3% of hair care users in Germany say they are likely to use Redken again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Redken in Germany?
In September 2022, about 2% of German hair care users had heard about Redken in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Redken in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
