Weleda brand profile in Germany 2022
How high is the brand awareness of Weleda in Germany?
When it comes to face care users, brand awareness of Weleda is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Weleda in Germany?
In total, 17% of German face care users say they like Weleda. However, in actuality, among the 75% of German respondents who know Weleda, 23% of people like the brand.
What is the usage share of Weleda in Germany?
All in all, 10% of face care users in Germany use Weleda. That means, of the 75% who know the brand, 13% use them.
How loyal are the users of Weleda?
Around 8% of face care users in Germany say they are likely to use Weleda again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Weleda in Germany?
In September 2022, about 7% of German face care users had heard about Weleda in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Weleda in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Weleda is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Weleda in Germany?
In total, 17% of German face care users say they like Weleda. However, in actuality, among the 75% of German respondents who know Weleda, 23% of people like the brand.
What is the usage share of Weleda in Germany?
All in all, 10% of face care users in Germany use Weleda. That means, of the 75% who know the brand, 13% use them.
How loyal are the users of Weleda?
Around 8% of face care users in Germany say they are likely to use Weleda again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Weleda in Germany?
In September 2022, about 7% of German face care users had heard about Weleda in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Weleda in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
