L'Oréal brand profile in Germany 2022
How high is the brand awareness of L'Oréal in Germany?
When it comes to hair care users, brand awareness of L'Oréal is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal in Germany?
In total, 31% of German hair care users say they like L'Oréal. However, in actuality, among the 92% of German respondents who know L'Oréal, 34% of people like the brand.
What is the usage share of L'Oréal in Germany?
All in all, 23% of hair care users in Germany use L'Oréal. That means, of the 92% who know the brand, 25% use them.
How loyal are the users of L'Oréal?
Around 18% of hair care users in Germany say they are likely to use L'Oréal again. Set in relation to the 23% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around L'Oréal in Germany?
In September 2022, about 29% of German hair care users had heard about L'Oréal in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around L'Oréal in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of L'Oréal is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal in Germany?
In total, 31% of German hair care users say they like L'Oréal. However, in actuality, among the 92% of German respondents who know L'Oréal, 34% of people like the brand.
What is the usage share of L'Oréal in Germany?
All in all, 23% of hair care users in Germany use L'Oréal. That means, of the 92% who know the brand, 25% use them.
How loyal are the users of L'Oréal?
Around 18% of hair care users in Germany say they are likely to use L'Oréal again. Set in relation to the 23% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around L'Oréal in Germany?
In September 2022, about 29% of German hair care users had heard about L'Oréal in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around L'Oréal in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
