Isana brand profile in Germany 2022
How high is the brand awareness of Isana in Germany?
When it comes to face care users, brand awareness of Isana is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Isana in Germany?
In total, 19% of German face care users say they like Isana. However, in actuality, among the 76% of German respondents who know Isana, 25% of people like the brand.
What is the usage share of Isana in Germany?
All in all, 14% of face care users in Germany use Isana. That means, of the 76% who know the brand, 18% use them.
How loyal are the users of Isana?
Around 10% of face care users in Germany say they are likely to use Isana again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Isana in Germany?
In September 2022, about 6% of German face care users had heard about Isana in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Isana in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Isana is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Isana in Germany?
In total, 19% of German face care users say they like Isana. However, in actuality, among the 76% of German respondents who know Isana, 25% of people like the brand.
What is the usage share of Isana in Germany?
All in all, 14% of face care users in Germany use Isana. That means, of the 76% who know the brand, 18% use them.
How loyal are the users of Isana?
Around 10% of face care users in Germany say they are likely to use Isana again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Isana in Germany?
In September 2022, about 6% of German face care users had heard about Isana in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Isana in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
