Paul Mitchell brand profile in Germany 2022
How high is the brand awareness of Paul Mitchell in Germany?
When it comes to hair care users, brand awareness of Paul Mitchell is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paul Mitchell in Germany?
In total, 4% of German hair care users say they like Paul Mitchell. However, in actuality, among the 28% of German respondents who know Paul Mitchell, 14% of people like the brand.
What is the usage share of Paul Mitchell in Germany?
All in all, 3% of hair care users in Germany use Paul Mitchell. That means, of the 28% who know the brand, 11% use them.
How loyal are the users of Paul Mitchell?
Around 2% of hair care users in Germany say they are likely to use Paul Mitchell again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Paul Mitchell in Germany?
In September 2022, about 2% of German hair care users had heard about Paul Mitchell in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Paul Mitchell in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Paul Mitchell is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paul Mitchell in Germany?
In total, 4% of German hair care users say they like Paul Mitchell. However, in actuality, among the 28% of German respondents who know Paul Mitchell, 14% of people like the brand.
What is the usage share of Paul Mitchell in Germany?
All in all, 3% of hair care users in Germany use Paul Mitchell. That means, of the 28% who know the brand, 11% use them.
How loyal are the users of Paul Mitchell?
Around 2% of hair care users in Germany say they are likely to use Paul Mitchell again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Paul Mitchell in Germany?
In September 2022, about 2% of German hair care users had heard about Paul Mitchell in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Paul Mitchell in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
