Herbal Essences brand profile in Germany 2022
How high is the brand awareness of Herbal Essences in Germany?
When it comes to hair care users, brand awareness of Herbal Essences is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Herbal Essences in Germany?
In total, 15% of German hair care users say they like Herbal Essences. However, in actuality, among the 66% of German respondents who know Herbal Essences, 23% of people like the brand.
What is the usage share of Herbal Essences in Germany?
All in all, 9% of hair care users in Germany use Herbal Essences. That means, of the 66% who know the brand, 14% use them.
How loyal are the users of Herbal Essences?
Around 6% of hair care users in Germany say they are likely to use Herbal Essences again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Herbal Essences in Germany?
In September 2022, about 10% of German hair care users had heard about Herbal Essences in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Herbal Essences in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Herbal Essences is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Herbal Essences in Germany?
In total, 15% of German hair care users say they like Herbal Essences. However, in actuality, among the 66% of German respondents who know Herbal Essences, 23% of people like the brand.
What is the usage share of Herbal Essences in Germany?
All in all, 9% of hair care users in Germany use Herbal Essences. That means, of the 66% who know the brand, 14% use them.
How loyal are the users of Herbal Essences?
Around 6% of hair care users in Germany say they are likely to use Herbal Essences again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Herbal Essences in Germany?
In September 2022, about 10% of German hair care users had heard about Herbal Essences in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Herbal Essences in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
