Guhl brand profile in Germany 2022
How high is the brand awareness of Guhl in Germany?
When it comes to hair care users, brand awareness of Guhl is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Guhl in Germany?
In total, 22% of German hair care users say they like Guhl. However, in actuality, among the 76% of German respondents who know Guhl, 29% of people like the brand.
What is the usage share of Guhl in Germany?
All in all, 14% of hair care users in Germany use Guhl. That means, of the 76% who know the brand, 18% use them.
How loyal are the users of Guhl?
Around 10% of hair care users in Germany say they are likely to use Guhl again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Guhl in Germany?
In September 2022, about 11% of German hair care users had heard about Guhl in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Guhl in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Guhl is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Guhl in Germany?
In total, 22% of German hair care users say they like Guhl. However, in actuality, among the 76% of German respondents who know Guhl, 29% of people like the brand.
What is the usage share of Guhl in Germany?
All in all, 14% of hair care users in Germany use Guhl. That means, of the 76% who know the brand, 18% use them.
How loyal are the users of Guhl?
Around 10% of hair care users in Germany say they are likely to use Guhl again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Guhl in Germany?
In September 2022, about 11% of German hair care users had heard about Guhl in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Guhl in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
