La Roche Posay brand profile in Germany 2022
How high is the brand awareness of La Roche Posay in Germany?
When it comes to face care users, brand awareness of La Roche Posay is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is La Roche Posay in Germany?
In total, 12% of German face care users say they like La Roche Posay. However, in actuality, among the 49% of German respondents who know La Roche Posay, 24% of people like the brand.
What is the usage share of La Roche Posay in Germany?
All in all, 9% of face care users in Germany use La Roche Posay. That means, of the 49% who know the brand, 18% use them.
How loyal are the users of La Roche Posay?
Around 7% of face care users in Germany say they are likely to use La Roche Posay again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around La Roche Posay in Germany?
In September 2022, about 6% of German face care users had heard about La Roche Posay in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around La Roche Posay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of La Roche Posay is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is La Roche Posay in Germany?
In total, 12% of German face care users say they like La Roche Posay. However, in actuality, among the 49% of German respondents who know La Roche Posay, 24% of people like the brand.
What is the usage share of La Roche Posay in Germany?
All in all, 9% of face care users in Germany use La Roche Posay. That means, of the 49% who know the brand, 18% use them.
How loyal are the users of La Roche Posay?
Around 7% of face care users in Germany say they are likely to use La Roche Posay again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around La Roche Posay in Germany?
In September 2022, about 6% of German face care users had heard about La Roche Posay in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around La Roche Posay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
