Garnier brand profile in Germany 2022
How high is the brand awareness of Garnier in Germany?
When it comes to hair care users, brand awareness of Garnier is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garnier in Germany?
In total, 30% of German hair care users say they like Garnier. However, in actuality, among the 93% of German respondents who know Garnier, 32% of people like the brand.
What is the usage share of Garnier in Germany?
All in all, 24% of hair care users in Germany use Garnier. That means, of the 93% who know the brand, 26% use them.
How loyal are the users of Garnier?
Around 17% of hair care users in Germany say they are likely to use Garnier again. Set in relation to the 24% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Garnier in Germany?
In September 2022, about 25% of German hair care users had heard about Garnier in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Garnier in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Garnier is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garnier in Germany?
In total, 30% of German hair care users say they like Garnier. However, in actuality, among the 93% of German respondents who know Garnier, 32% of people like the brand.
What is the usage share of Garnier in Germany?
All in all, 24% of hair care users in Germany use Garnier. That means, of the 93% who know the brand, 26% use them.
How loyal are the users of Garnier?
Around 17% of hair care users in Germany say they are likely to use Garnier again. Set in relation to the 24% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Garnier in Germany?
In September 2022, about 25% of German hair care users had heard about Garnier in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Garnier in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
