John Frieda brand profile in Germany 2022
How high is the brand awareness of John Frieda in Germany?
When it comes to hair care users, brand awareness of John Frieda is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is John Frieda in Germany?
In total, 11% of German hair care users say they like John Frieda. However, in actuality, among the 50% of German respondents who know John Frieda, 22% of people like the brand.
What is the usage share of John Frieda in Germany?
All in all, 7% of hair care users in Germany use John Frieda. That means, of the 50% who know the brand, 14% use them.
How loyal are the users of John Frieda?
Around 5% of hair care users in Germany say they are likely to use John Frieda again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around John Frieda in Germany?
In September 2022, about 6% of German hair care users had heard about John Frieda in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around John Frieda in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of John Frieda is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is John Frieda in Germany?
In total, 11% of German hair care users say they like John Frieda. However, in actuality, among the 50% of German respondents who know John Frieda, 22% of people like the brand.
What is the usage share of John Frieda in Germany?
All in all, 7% of hair care users in Germany use John Frieda. That means, of the 50% who know the brand, 14% use them.
How loyal are the users of John Frieda?
Around 5% of hair care users in Germany say they are likely to use John Frieda again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around John Frieda in Germany?
In September 2022, about 6% of German hair care users had heard about John Frieda in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around John Frieda in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
