The Body Shop brand profile in Germany 2022
How high is the brand awareness of The Body Shop in Germany?
When it comes to face care users, brand awareness of The Body Shop is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Body Shop in Germany?
In total, 7% of German face care users say they like The Body Shop. However, in actuality, among the 52% of German respondents who know The Body Shop, 13% of people like the brand.
What is the usage share of The Body Shop in Germany?
All in all, 4% of face care users in Germany use The Body Shop. That means, of the 52% who know the brand, 8% use them.
How loyal are the users of The Body Shop?
Around 3% of face care users in Germany say they are likely to use The Body Shop again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around The Body Shop in Germany?
In September 2022, about 3% of German face care users had heard about The Body Shop in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around The Body Shop in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of The Body Shop is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Body Shop in Germany?
In total, 7% of German face care users say they like The Body Shop. However, in actuality, among the 52% of German respondents who know The Body Shop, 13% of people like the brand.
What is the usage share of The Body Shop in Germany?
All in all, 4% of face care users in Germany use The Body Shop. That means, of the 52% who know the brand, 8% use them.
How loyal are the users of The Body Shop?
Around 3% of face care users in Germany say they are likely to use The Body Shop again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around The Body Shop in Germany?
In September 2022, about 3% of German face care users had heard about The Body Shop in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around The Body Shop in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
