Balea brand profile in Germany 2022
How high is the brand awareness of Balea in Germany?
When it comes to hair care users, brand awareness of Balea is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balea in Germany?
In total, 33% of German hair care users say they like Balea. However, in actuality, among the 90% of German respondents who know Balea, 37% of people like the brand.
What is the usage share of Balea in Germany?
All in all, 29% of hair care users in Germany use Balea. That means, of the 90% who know the brand, 32% use them.
How loyal are the users of Balea?
Around 24% of hair care users in Germany say they are likely to use Balea again. Set in relation to the 29% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Balea in Germany?
In September 2022, about 13% of German hair care users had heard about Balea in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Balea in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Balea is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balea in Germany?
In total, 33% of German hair care users say they like Balea. However, in actuality, among the 90% of German respondents who know Balea, 37% of people like the brand.
What is the usage share of Balea in Germany?
All in all, 29% of hair care users in Germany use Balea. That means, of the 90% who know the brand, 32% use them.
How loyal are the users of Balea?
Around 24% of hair care users in Germany say they are likely to use Balea again. Set in relation to the 29% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Balea in Germany?
In September 2022, about 13% of German hair care users had heard about Balea in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Balea in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
