Vichy brand profile in Germany 2022
When it comes to face care users, brand awareness of Vichy is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vichy in Germany?
In total, 13% of German face care users say they like Vichy. However, in actuality, among the 75% of German respondents who know Vichy, 17% of people like the brand.
What is the usage share of Vichy in Germany?
All in all, 7% of face care users in Germany use Vichy. That means, of the 75% who know the brand, 9% use them.
How loyal are the users of Vichy?
Around 5% of face care users in Germany say they are likely to use Vichy again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Vichy in Germany?
In September 2022, about 10% of German face care users had heard about Vichy in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Vichy in Germany.
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