Head & Shoulders brand profile in Germany 2022
How high is the brand awareness of Head & Shoulders in Germany?
When it comes to hair care users, brand awareness of Head & Shoulders is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Head & Shoulders in Germany?
In total, 37% of German hair care users say they like Head & Shoulders. However, in actuality, among the 91% of German respondents who know Head & Shoulders, 41% of people like the brand.
What is the usage share of Head & Shoulders in Germany?
All in all, 33% of hair care users in Germany use Head & Shoulders. That means, of the 91% who know the brand, 36% use them.
How loyal are the users of Head & Shoulders?
Around 28% of hair care users in Germany say they are likely to use Head & Shoulders again. Set in relation to the 33% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Head & Shoulders in Germany?
In September 2022, about 39% of German hair care users had heard about Head & Shoulders in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Head & Shoulders in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Head & Shoulders is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Head & Shoulders in Germany?
In total, 37% of German hair care users say they like Head & Shoulders. However, in actuality, among the 91% of German respondents who know Head & Shoulders, 41% of people like the brand.
What is the usage share of Head & Shoulders in Germany?
All in all, 33% of hair care users in Germany use Head & Shoulders. That means, of the 91% who know the brand, 36% use them.
How loyal are the users of Head & Shoulders?
Around 28% of hair care users in Germany say they are likely to use Head & Shoulders again. Set in relation to the 33% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Head & Shoulders in Germany?
In September 2022, about 39% of German hair care users had heard about Head & Shoulders in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Head & Shoulders in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
