Olay brand profile in Germany 2022
How high is the brand awareness of Olay in Germany?
When it comes to face care users, brand awareness of Olay is at 56% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olay in Germany?
In total, 6% of German face care users say they like Olay. However, in actuality, among the 56% of German respondents who know Olay, 11% of people like the brand.
What is the usage share of Olay in Germany?
All in all, 5% of face care users in Germany use Olay. That means, of the 56% who know the brand, 9% use them.
How loyal are the users of Olay?
Around 4% of face care users in Germany say they are likely to use Olay again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Olay in Germany?
In September 2022, about 8% of German face care users had heard about Olay in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Olay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Olay is at 56% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Olay in Germany?
In total, 6% of German face care users say they like Olay. However, in actuality, among the 56% of German respondents who know Olay, 11% of people like the brand.
What is the usage share of Olay in Germany?
All in all, 5% of face care users in Germany use Olay. That means, of the 56% who know the brand, 9% use them.
How loyal are the users of Olay?
Around 4% of face care users in Germany say they are likely to use Olay again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Olay in Germany?
In September 2022, about 8% of German face care users had heard about Olay in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Olay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
