Eucerin brand profile in Germany 2022
How high is the brand awareness of Eucerin in Germany?
When it comes to face care users, brand awareness of Eucerin is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Eucerin in Germany?
In total, 23% of German face care users say they like Eucerin. However, in actuality, among the 80% of German respondents who know Eucerin, 29% of people like the brand.
What is the usage share of Eucerin in Germany?
All in all, 16% of face care users in Germany use Eucerin. That means, of the 80% who know the brand, 20% use them.
How loyal are the users of Eucerin?
Around 12% of face care users in Germany say they are likely to use Eucerin again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Eucerin in Germany?
In September 2022, about 19% of German face care users had heard about Eucerin in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Eucerin in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Eucerin is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Eucerin in Germany?
In total, 23% of German face care users say they like Eucerin. However, in actuality, among the 80% of German respondents who know Eucerin, 29% of people like the brand.
What is the usage share of Eucerin in Germany?
All in all, 16% of face care users in Germany use Eucerin. That means, of the 80% who know the brand, 20% use them.
How loyal are the users of Eucerin?
Around 12% of face care users in Germany say they are likely to use Eucerin again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Eucerin in Germany?
In September 2022, about 19% of German face care users had heard about Eucerin in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Eucerin in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
