Clinique brand profile in Germany 2022
How high is the brand awareness of Clinique in Germany?
When it comes to face care users, brand awareness of Clinique is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clinique in Germany?
In total, 12% of German face care users say they like Clinique. However, in actuality, among the 55% of German respondents who know Clinique, 22% of people like the brand.
What is the usage share of Clinique in Germany?
All in all, 8% of face care users in Germany use Clinique. That means, of the 55% who know the brand, 15% use them.
How loyal are the users of Clinique?
Around 6% of face care users in Germany say they are likely to use Clinique again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Clinique in Germany?
In September 2022, about 7% of German face care users had heard about Clinique in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Clinique in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Clinique is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clinique in Germany?
In total, 12% of German face care users say they like Clinique. However, in actuality, among the 55% of German respondents who know Clinique, 22% of people like the brand.
What is the usage share of Clinique in Germany?
All in all, 8% of face care users in Germany use Clinique. That means, of the 55% who know the brand, 15% use them.
How loyal are the users of Clinique?
Around 6% of face care users in Germany say they are likely to use Clinique again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Clinique in Germany?
In September 2022, about 7% of German face care users had heard about Clinique in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Clinique in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
