bebe brand profile in Germany 2022
When it comes to face care users, brand awareness of bebe is at 87% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is bebe in Germany?
In total, 28% of German face care users say they like bebe. However, in actuality, among the 87% of German respondents who know bebe, 32% of people like the brand.
What is the usage share of bebe in Germany?
All in all, 21% of face care users in Germany use bebe. That means, of the 87% who know the brand, 24% use them.
How loyal are the users of bebe?
Around 15% of face care users in Germany say they are likely to use bebe again. Set in relation to the 21% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around bebe in Germany?
In September 2022, about 20% of German face care users had heard about bebe in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around bebe in Germany.
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