Biotherm brand profile in Germany 2022
How high is the brand awareness of Biotherm in Germany?
When it comes to face care users, brand awareness of Biotherm is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biotherm in Germany?
In total, 15% of German face care users say they like Biotherm. However, in actuality, among the 65% of German respondents who know Biotherm, 23% of people like the brand.
What is the usage share of Biotherm in Germany?
All in all, 9% of face care users in Germany use Biotherm. That means, of the 65% who know the brand, 14% use them.
How loyal are the users of Biotherm?
Around 6% of face care users in Germany say they are likely to use Biotherm again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Biotherm in Germany?
In September 2022, about 11% of German face care users had heard about Biotherm in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Biotherm in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Biotherm is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biotherm in Germany?
In total, 15% of German face care users say they like Biotherm. However, in actuality, among the 65% of German respondents who know Biotherm, 23% of people like the brand.
What is the usage share of Biotherm in Germany?
All in all, 9% of face care users in Germany use Biotherm. That means, of the 65% who know the brand, 14% use them.
How loyal are the users of Biotherm?
Around 6% of face care users in Germany say they are likely to use Biotherm again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Biotherm in Germany?
In September 2022, about 11% of German face care users had heard about Biotherm in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Biotherm in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
