Maybelline New York brand profile in Germany 2022
How high is the brand awareness of Maybelline New York in Germany?
When it comes to cosmetics and make-up users, brand awareness of Maybelline New York is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Maybelline New York in Germany?
In total, 40% of German cosmetics and make-up users say they like Maybelline New York. However, in actuality, among the 77% of German respondents who know Maybelline New York, 52% of people like the brand.
What is the usage share of Maybelline New York in Germany?
All in all, 32% of cosmetics and make-up users in Germany use Maybelline New York. That means, of the 77% who know the brand, 42% use them.
How loyal are the users of Maybelline New York?
Around 28% of cosmetics and make-up users in Germany say they are likely to use Maybelline New York again. Set in relation to the 32% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Maybelline New York in Germany?
In September 2022, about 29% of German cosmetics and make-up users had heard about Maybelline New York in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Maybelline New York in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Maybelline New York is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Maybelline New York in Germany?
In total, 40% of German cosmetics and make-up users say they like Maybelline New York. However, in actuality, among the 77% of German respondents who know Maybelline New York, 52% of people like the brand.
What is the usage share of Maybelline New York in Germany?
All in all, 32% of cosmetics and make-up users in Germany use Maybelline New York. That means, of the 77% who know the brand, 42% use them.
How loyal are the users of Maybelline New York?
Around 28% of cosmetics and make-up users in Germany say they are likely to use Maybelline New York again. Set in relation to the 32% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Maybelline New York in Germany?
In September 2022, about 29% of German cosmetics and make-up users had heard about Maybelline New York in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Maybelline New York in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
