Catrice brand profile in Germany 2022
How high is the brand awareness of Catrice in Germany?
When it comes to cosmetics and make-up users, brand awareness of Catrice is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Catrice in Germany?
In total, 21% of German cosmetics and make-up users say they like Catrice. However, in actuality, among the 54% of German respondents who know Catrice, 39% of people like the brand.
What is the usage share of Catrice in Germany?
All in all, 20% of cosmetics and make-up users in Germany use Catrice. That means, of the 54% who know the brand, 37% use them.
How loyal are the users of Catrice?
Around 17% of cosmetics and make-up users in Germany say they are likely to use Catrice again. Set in relation to the 20% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Catrice in Germany?
In September 2022, about 9% of German cosmetics and make-up users had heard about Catrice in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Catrice in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Catrice is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Catrice in Germany?
In total, 21% of German cosmetics and make-up users say they like Catrice. However, in actuality, among the 54% of German respondents who know Catrice, 39% of people like the brand.
What is the usage share of Catrice in Germany?
All in all, 20% of cosmetics and make-up users in Germany use Catrice. That means, of the 54% who know the brand, 37% use them.
How loyal are the users of Catrice?
Around 17% of cosmetics and make-up users in Germany say they are likely to use Catrice again. Set in relation to the 20% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Catrice in Germany?
In September 2022, about 9% of German cosmetics and make-up users had heard about Catrice in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Catrice in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
