benefit brand profile in Germany 2022
How high is the brand awareness of benefit in Germany?
When it comes to cosmetics and make-up users, brand awareness of benefit is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is benefit in Germany?
In total, 10% of German cosmetics and make-up users say they like benefit. However, in actuality, among the 38% of German respondents who know benefit, 26% of people like the brand.
What is the usage share of benefit in Germany?
All in all, 10% of cosmetics and make-up users in Germany use benefit. That means, of the 38% who know the brand, 26% use them.
How loyal are the users of benefit?
Around 7% of cosmetics and make-up users in Germany say they are likely to use benefit again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around benefit in Germany?
In September 2022, about 7% of German cosmetics and make-up users had heard about benefit in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around benefit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of benefit is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is benefit in Germany?
In total, 10% of German cosmetics and make-up users say they like benefit. However, in actuality, among the 38% of German respondents who know benefit, 26% of people like the brand.
What is the usage share of benefit in Germany?
All in all, 10% of cosmetics and make-up users in Germany use benefit. That means, of the 38% who know the brand, 26% use them.
How loyal are the users of benefit?
Around 7% of cosmetics and make-up users in Germany say they are likely to use benefit again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around benefit in Germany?
In September 2022, about 7% of German cosmetics and make-up users had heard about benefit in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around benefit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
