Fenty Beauty brand profile in Germany 2022
How high is the brand awareness of Fenty Beauty in Germany?
When it comes to cosmetics and make-up users, brand awareness of Fenty Beauty is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fenty Beauty in Germany?
In total, 7% of German cosmetics and make-up users say they like Fenty Beauty. However, in actuality, among the 27% of German respondents who know Fenty Beauty, 26% of people like the brand.
What is the usage share of Fenty Beauty in Germany?
All in all, 5% of cosmetics and make-up users in Germany use Fenty Beauty. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Fenty Beauty?
Around 3% of cosmetics and make-up users in Germany say they are likely to use Fenty Beauty again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Fenty Beauty in Germany?
In September 2022, about 6% of German cosmetics and make-up users had heard about Fenty Beauty in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Fenty Beauty in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Fenty Beauty is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fenty Beauty in Germany?
In total, 7% of German cosmetics and make-up users say they like Fenty Beauty. However, in actuality, among the 27% of German respondents who know Fenty Beauty, 26% of people like the brand.
What is the usage share of Fenty Beauty in Germany?
All in all, 5% of cosmetics and make-up users in Germany use Fenty Beauty. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Fenty Beauty?
Around 3% of cosmetics and make-up users in Germany say they are likely to use Fenty Beauty again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Fenty Beauty in Germany?
In September 2022, about 6% of German cosmetics and make-up users had heard about Fenty Beauty in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Fenty Beauty in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
