alverde brand profile in Germany 2022
How high is the brand awareness of alverde in Germany?
When it comes to cosmetics and make-up users, brand awareness of alverde is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is alverde in Germany?
In total, 23% of German cosmetics and make-up users say they like alverde. However, in actuality, among the 82% of German respondents who know alverde, 28% of people like the brand.
What is the usage share of alverde in Germany?
All in all, 19% of cosmetics and make-up users in Germany use alverde. That means, of the 82% who know the brand, 23% use them.
How loyal are the users of alverde?
Around 15% of cosmetics and make-up users in Germany say they are likely to use alverde again. Set in relation to the 19% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around alverde in Germany?
In September 2022, about 12% of German cosmetics and make-up users had heard about alverde in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around alverde in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of alverde is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is alverde in Germany?
In total, 23% of German cosmetics and make-up users say they like alverde. However, in actuality, among the 82% of German respondents who know alverde, 28% of people like the brand.
What is the usage share of alverde in Germany?
All in all, 19% of cosmetics and make-up users in Germany use alverde. That means, of the 82% who know the brand, 23% use them.
How loyal are the users of alverde?
Around 15% of cosmetics and make-up users in Germany say they are likely to use alverde again. Set in relation to the 19% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around alverde in Germany?
In September 2022, about 12% of German cosmetics and make-up users had heard about alverde in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around alverde in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
