Playboy brand profile in Germany 2022
How high is the brand awareness of Playboy in Germany?
When it comes to deodorant users, brand awareness of Playboy is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Playboy in Germany?
In total, 14% of German deodorant users say they like Playboy. However, in actuality, among the 77% of German respondents who know Playboy, 18% of people like the brand.
What is the usage share of Playboy in Germany?
All in all, 8% of deodorant users in Germany use Playboy. That means, of the 77% who know the brand, 10% use them.
How loyal are the users of Playboy?
Around 6% of deodorant users in Germany say they are likely to use Playboy again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Playboy in Germany?
In September 2022, about 6% of German deodorant users had heard about Playboy in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Playboy in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Playboy is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Playboy in Germany?
In total, 14% of German deodorant users say they like Playboy. However, in actuality, among the 77% of German respondents who know Playboy, 18% of people like the brand.
What is the usage share of Playboy in Germany?
All in all, 8% of deodorant users in Germany use Playboy. That means, of the 77% who know the brand, 10% use them.
How loyal are the users of Playboy?
Around 6% of deodorant users in Germany say they are likely to use Playboy again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Playboy in Germany?
In September 2022, about 6% of German deodorant users had heard about Playboy in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Playboy in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
