Impulse brand profile in Germany 2022
How high is the brand awareness of Impulse in Germany?
When it comes to deodorant users, brand awareness of Impulse is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impulse in Germany?
In total, 9% of German deodorant users say they like Impulse. However, in actuality, among the 47% of German respondents who know Impulse, 19% of people like the brand.
What is the usage share of Impulse in Germany?
All in all, 5% of deodorant users in Germany use Impulse. That means, of the 47% who know the brand, 11% use them.
How loyal are the users of Impulse?
Around 4% of deodorant users in Germany say they are likely to use Impulse again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Impulse in Germany?
In September 2022, about 2% of German deodorant users had heard about Impulse in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Impulse in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Impulse is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impulse in Germany?
In total, 9% of German deodorant users say they like Impulse. However, in actuality, among the 47% of German respondents who know Impulse, 19% of people like the brand.
What is the usage share of Impulse in Germany?
All in all, 5% of deodorant users in Germany use Impulse. That means, of the 47% who know the brand, 11% use them.
How loyal are the users of Impulse?
Around 4% of deodorant users in Germany say they are likely to use Impulse again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Impulse in Germany?
In September 2022, about 2% of German deodorant users had heard about Impulse in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Impulse in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
