Manhattan brand profile in Germany 2022
How high is the brand awareness of Manhattan in Germany?
When it comes to cosmetics and make-up users, brand awareness of Manhattan is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Manhattan in Germany?
In total, 31% of German cosmetics and make-up users say they like Manhattan. However, in actuality, among the 74% of German respondents who know Manhattan, 42% of people like the brand.
What is the usage share of Manhattan in Germany?
All in all, 26% of cosmetics and make-up users in Germany use Manhattan. That means, of the 74% who know the brand, 35% use them.
How loyal are the users of Manhattan?
Around 21% of cosmetics and make-up users in Germany say they are likely to use Manhattan again. Set in relation to the 26% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Manhattan in Germany?
In September 2022, about 15% of German cosmetics and make-up users had heard about Manhattan in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Manhattan in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of Manhattan is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Manhattan in Germany?
In total, 31% of German cosmetics and make-up users say they like Manhattan. However, in actuality, among the 74% of German respondents who know Manhattan, 42% of people like the brand.
What is the usage share of Manhattan in Germany?
All in all, 26% of cosmetics and make-up users in Germany use Manhattan. That means, of the 74% who know the brand, 35% use them.
How loyal are the users of Manhattan?
Around 21% of cosmetics and make-up users in Germany say they are likely to use Manhattan again. Set in relation to the 26% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Manhattan in Germany?
In September 2022, about 15% of German cosmetics and make-up users had heard about Manhattan in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Manhattan in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
