Weleda brand profile in Germany 2022
How high is the brand awareness of Weleda in Germany?
When it comes to deodorant users, brand awareness of Weleda is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Weleda in Germany?
In total, 9% of German deodorant users say they like Weleda. However, in actuality, among the 70% of German respondents who know Weleda, 13% of people like the brand.
What is the usage share of Weleda in Germany?
All in all, 4% of deodorant users in Germany use Weleda. That means, of the 70% who know the brand, 6% use them.
How loyal are the users of Weleda?
Around 3% of deodorant users in Germany say they are likely to use Weleda again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Weleda in Germany?
In September 2022, about 2% of German deodorant users had heard about Weleda in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Weleda in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Weleda is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Weleda in Germany?
In total, 9% of German deodorant users say they like Weleda. However, in actuality, among the 70% of German respondents who know Weleda, 13% of people like the brand.
What is the usage share of Weleda in Germany?
All in all, 4% of deodorant users in Germany use Weleda. That means, of the 70% who know the brand, 6% use them.
How loyal are the users of Weleda?
Around 3% of deodorant users in Germany say they are likely to use Weleda again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Weleda in Germany?
In September 2022, about 2% of German deodorant users had heard about Weleda in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Weleda in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
