essence brand profile in Germany 2022
How high is the brand awareness of essence in Germany?
When it comes to cosmetics and make-up users, brand awareness of essence is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is essence in Germany?
In total, 34% of German cosmetics and make-up users say they like essence. However, in actuality, among the 73% of German respondents who know essence, 47% of people like the brand.
What is the usage share of essence in Germany?
All in all, 32% of cosmetics and make-up users in Germany use essence. That means, of the 73% who know the brand, 44% use them.
How loyal are the users of essence?
Around 26% of cosmetics and make-up users in Germany say they are likely to use essence again. Set in relation to the 32% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around essence in Germany?
In September 2022, about 16% of German cosmetics and make-up users had heard about essence in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around essence in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to cosmetics and make-up users, brand awareness of essence is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is essence in Germany?
In total, 34% of German cosmetics and make-up users say they like essence. However, in actuality, among the 73% of German respondents who know essence, 47% of people like the brand.
What is the usage share of essence in Germany?
All in all, 32% of cosmetics and make-up users in Germany use essence. That means, of the 73% who know the brand, 44% use them.
How loyal are the users of essence?
Around 26% of cosmetics and make-up users in Germany say they are likely to use essence again. Set in relation to the 32% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around essence in Germany?
In September 2022, about 16% of German cosmetics and make-up users had heard about essence in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around essence in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
