Old Spice brand profile in Germany 2022
How high is the brand awareness of Old Spice in Germany?
When it comes to deodorant users, brand awareness of Old Spice is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Spice in Germany?
In total, 11% of German deodorant users say they like Old Spice. However, in actuality, among the 61% of German respondents who know Old Spice, 18% of people like the brand.
What is the usage share of Old Spice in Germany?
All in all, 8% of deodorant users in Germany use Old Spice. That means, of the 61% who know the brand, 13% use them.
How loyal are the users of Old Spice?
Around 6% of deodorant users in Germany say they are likely to use Old Spice again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Old Spice in Germany?
In September 2022, about 12% of German deodorant users had heard about Old Spice in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Old Spice in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Old Spice is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Spice in Germany?
In total, 11% of German deodorant users say they like Old Spice. However, in actuality, among the 61% of German respondents who know Old Spice, 18% of people like the brand.
What is the usage share of Old Spice in Germany?
All in all, 8% of deodorant users in Germany use Old Spice. That means, of the 61% who know the brand, 13% use them.
How loyal are the users of Old Spice?
Around 6% of deodorant users in Germany say they are likely to use Old Spice again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Old Spice in Germany?
In September 2022, about 12% of German deodorant users had heard about Old Spice in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Old Spice in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
