Rexona brand profile in Germany 2022
How high is the brand awareness of Rexona in Germany?
When it comes to deodorant users, brand awareness of Rexona is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rexona in Germany?
In total, 35% of German deodorant users say they like Rexona. However, in actuality, among the 91% of German respondents who know Rexona, 38% of people like the brand.
What is the usage share of Rexona in Germany?
All in all, 25% of deodorant users in Germany use Rexona. That means, of the 91% who know the brand, 27% use them.
How loyal are the users of Rexona?
Around 20% of deodorant users in Germany say they are likely to use Rexona again. Set in relation to the 25% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Rexona in Germany?
In September 2022, about 19% of German deodorant users had heard about Rexona in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Rexona in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Rexona is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rexona in Germany?
In total, 35% of German deodorant users say they like Rexona. However, in actuality, among the 91% of German respondents who know Rexona, 38% of people like the brand.
What is the usage share of Rexona in Germany?
All in all, 25% of deodorant users in Germany use Rexona. That means, of the 91% who know the brand, 27% use them.
How loyal are the users of Rexona?
Around 20% of deodorant users in Germany say they are likely to use Rexona again. Set in relation to the 25% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Rexona in Germany?
In September 2022, about 19% of German deodorant users had heard about Rexona in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Rexona in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
