Asia: Gen Z attitudes towards internet by country 2024

According to a survey among Gen Z consumers in 2024, half of the respondents in selected Asian countries stated that it is important to have mobile internet access in any place at any time. At the same time, 53 percent of Gen Z respondents in Vietnam stated that they were excited about using Artificial Intelligence (AI) applications in their daily life.

Attitudes towards the internet among generation Z in Asia in 2024, by selected country

Characteristic	China	India	Indonesia	Philippines	Thailand	Vietnam
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Number of respondents

18,459 respondents

Age group

18-27 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Which of the following statements about the internet apply to you?"

Survey period for:
China - April 3, 2023 to March 22, 2024;
India - April 3, 2023 to March 13, 2024;
Indonesia - April 12, 2023 to June 13, 2024;
Malaysia - April 9, 2023 to June 17, 2024;
the Philippines - April 9, 2023 to June 16, 2024;
Thailand - April 9, 2023 to June 15, 2024;
and Vietnam - April 10, 2023 to June 11, 2024.

Number of respondents in:
China - 5,397;
India - 10,327;
Indonesia - 704;
Malaysia - 653;
the Philippines - 856;
Thailand - 508;
and Vietnam - 590.

For more information please visit the Global Consumer Survey home page and take a look at our methodology.