Pronto brand profile in the United States 2022
When it comes to price comparison portal users, brand awareness of Pronto is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pronto in the United States?
In total, 8% of U.S. price comparison portal users say they like Pronto. However, in actuality, among the 30% of U.S. respondents who know Pronto, 27% of people like the brand.
What is the usage share of Pronto in the United States?
All in all, 6% of price comparison portal users in the United States use Pronto. That means, of the 30% who know the brand, 20% use them.
How loyal are the users of Pronto?
Around 4% of price comparison portal users in the United States say they are likely to use Pronto again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Pronto in the United States?
In August 2022, about 6% of U.S. price comparison portal users had heard about Pronto in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Pronto in the United States.
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